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Full Case Study
Proudly affiliated with the ICSE board, Calcutta Public School has been fostering the legacy of delivering top-quality education for more than a decade. Being a prolific educational institution, it has three separate branches located at Bidhan Park, Kalikapur, and Barasat. Along with providing quality education they are also committed to molding the young minds of the students to help them to become critical thinkers and ethical leaders of tomorrow. The most distinctive feature of Calcutta Public School is the ‘Individualized Approach to Learning’ which ensures meeting the unique learning needs of each student, personalized attention, and unlocking the potentiality of each student. The curriculum is enriched with rigorous academics and co-curricular pursuits that provide a holistic learning experience to the students. The schools follow advanced teaching methodologies that are comprehensive as well as transformative. The prime aim of this school is not only to make the students equipped enough to achieve their academic goals with efficiency but also to boost their personal growth and thus, contribute positively to the community at large.
- Generating more than 18,000 Organic Monthly Visitors results into 450+ Admissions.
- 3500+ Phone Calls generated from Google Business Profile Optimization.
- Over 1K+ Keywords ranked and more than 5K+ backlinks were created.
In Brief
Key Objectives
Our mission for Calcutta Public School is to overcome the challenges of competition and local visibility by delivering tailored digital strategies. By combining advanced SEO practices, Google Business Profile optimization, and engaging ad campaigns, we aim to create a pathway for sustained growth, ensuring the school attracts and converts high-quality inquiries into enrollments.
Challenges
High Competition:
Standing out among other reputed schools in a competitive education sector.
Digital Presence:
Increasing visibility and engagement online to attract more inquiries and admissions.
Local Lead Generation:
Driving more traffic and conversions from local audiences seeking ICSE-affiliated schools.
Strategies Undertaken
Search Engine Optimization (SEO)
To enhance its digital presence and generate high-quality leads, Calcutta Public School implemented a dual strategy focusing on SEO . The SEO approach targeted over 1,000 high-value keywords related to ICSE education and local school searches, ensuring rankings on desired pages. High-quality content was created for the website and blog to engage parents and improve search relevance. Technical SEO enhancements, including faster load times and structured metadata, boosted website performance. Additionally, over 5,000 authoritative backlinks were built to improve domain authority.
Google Ads Campaign
The Google Business Profile was optimized with accurate NAP (Name, Address, Phone Number) information, regular updates, and engaging posts to enhance local visibility. Strategic Google Ads campaigns, including search and local ads, targeted parents actively searching for ICSE schools, driving phone calls and website visits. Regular performance tracking and A/B testing were conducted to ensure campaign efficiency and optimize ad spend.
Key Results