How much is your funnel
really costing you?
Enter 3 numbers. See your exact revenue leakage — and the industry funnel benchmark below.
Lead Leakage Calculator
Find out how many enrolments — and how much revenue — are silently walking out of your funnel every month.
Industry Benchmark — Where Leads Drop Off
Marketing Team Matrix
Lead quality & validation stage
45%
Valid Lead Rate
Typically, only 45% of total leads generated are genuinely valid — correct contact details, relevant intent, right audience.
Counselling Team Matrix
Nurturing & conversion stage
70%
Contact Success Rate
Typically valid leads successfully contacted by a counsellor.
45%
Interest Conversion Rate
Typically show genuine interest after the counsellor call.
60%
Campus Visit Rate
Typically interested leads who visit the campus.
75%
Visit to Admission Rate
Typically complete admission after a campus visit.
Your Conversion Rate
0%
Industry Benchmark
6–7%
Revenue Leaking Monthly
₹0
—
Enter values to see your leakage report.
Full Funnel Conversion
~9.9%
of total leads → admission
Leads Lost in Funnel
~90%
never reach admission
Enroll-Max Benchmark
6–7%
minimum healthy rate
These are indicative benchmarks based on Enroll-Max performance data across education institutes in India. Actual results vary by institute type, city tier, and course category. Contact us for a precise audit.
Frequently Asked Questions
We are happy to answer your questions.
Getting inquiries is only the first step. The real challenge is converting them into admissions. This often happens due to low-quality leads, weak follow-ups, or an unstructured funnel. With the right mix of Google Ads, Social Media Ads, and optimized landing pages, you can attract and convert students more effectively.
Improving conversion requires a complete strategy from targeting the right students to nurturing them properly. Social Media Management helps build trust, while performance ads and SEO bring in high-intent traffic that is more likely to convert into admissions.
Irrelevant leads usually come from poor targeting or generic messaging. With properly optimized Google Ads and Social Media Ads, you can reach students who are actively searching for courses, resulting in better-quality leads and higher admission chances.
SEO (Search Engine Optimization) helps your institution appear when students search for courses, colleges, or admissions online. This brings in organic, high-intent traffic students who are already interested making it easier to convert them into admissions.
Both play different roles. Google Ads capture students who are actively searching for admissions, while Social Media Ads help create awareness and interest among potential students. A combination of both delivers the best admission results.
This often happens due to lack of engagement or delayed responses. Consistent Social Media Management, remarketing ads, and timely follow-ups help keep your institution top-of-mind and improve chances of conversion.
Social media builds trust and credibility. With regular content, student testimonials, and engagement through Social Media Management, you can influence decision-making and guide students toward admission.
Strong positioning is key. With the right mix of SEO for visibility, ads for reach, and social media for branding, you can highlight your unique strengths and attract the right students.
The most important metric is admissions, not just leads. By tracking performance across Google Ads, Social Media Ads, and SEO, you can measure lead quality, conversion rates, and cost per admission.
While peak campaigns during admission season are important, continuous SEO and Social Media Management ensure your institution stays visible and builds trust year-round—so when admissions open, students already know you.