By Skyram Technologies 
Arena Animation’s
High-Performance
Admission Campaign
Skyram Next built a full-funnel Google Ads campaign for Arena Animation’s VFX Institute, Bengaluru, starting with competitor intelligence, not a template. Here’s the strategy, the numbers, and what made the difference.
Arena Animation
Animation & VFX Institute, Bengaluru
814
Total Leads
84
Admissions
14.48x
ROAS
About the Client
Arena Animation Jayanagar is not just another creative institute but it is one of the most established franchise centres in the Arena network, with over 30 years of presence in Bengaluru’s education landscape. What makes this centre genuinely unique is a distinction no other Arena franchise in India holds: UGC-affiliated B.Sc and M.Sc Degree Programmes in Animation and VFX, running alongside 40+ vocational and advanced creative programmes spanning Animation, VFX, Gaming, UI/UX, Interior Design, and Gen-AI powered digital content creation.
The student base here is not limited to Bengaluru. Aspirants from Tamil Nadu, Kerala, and Andhra Pradesh enrol specifically for the degree programmes — students who want industry-relevant creative careers at companies like Amazon, Netflix, MPC, and Wipro, but need a structured, placement-foc used learning pathway rather than a short online course to get there. Arena Jayanagar is that pathway.
Key Points To Consider
Industry : Education / Creative ArtsCampaign Type : Google Ads PPC – Lead GenTarget : Students in BengaluruDuration : Dec 2025 – Apr 2026 (5 Months)Campaign Objective
Arena Jayanagar already had strong brand visibility through years of SEO, social media, and offline marketing. However, the objective of Skyram Next was to attract serious, admission-ready students and parents through high-intent, course-specific search campaigns. Google Ads campaigns were strategically structured around admission-intent keywords, course-specific searches, and conversion-focused audience targeting to drive qualified leads. Alongside this, Meta was used strategically for remarketing to re-engage interested visitors and guiding them back into the admission funnel before competitors could capture their attention.
The Challenge
- Broad keyword targeting triggered ads for generic searches like low-cost online courses.
- High-budget Degree Programs; hence it was required to reach the right audiences.
- Admissions teams spending excessive time filtering irrelevant inquiries manually.
- No negative keyword strategy was implemented to block poor-quality searches.
- Interested students who visited course pages or partially filled forms were not being retargeted effectively.
- No structured Meta remarketing system existed to re-engage high-intent visitors.
The Solution
- Configured Google Ads structure around high-intent, admission-focused search behavior.
- Segmented campaigns by course categories including Degree Programs, Diplomas, Gaming, VFX, and Shor-Term Courses.
- Added aggressive negative keyword filtering to eliminate low-budget and irrelevant traffic.
- Used Meta exclusively for remarketing instead of cold lead generation campaigns.
- Retargeted website visitors, warm audiences, and incomplete lead submissions
Cracking The Code For
Large-Scale Admissions
Results
814
Total Leads
Form Submissions
366
Valid Leads
Qualified Prospects
102
Centre Visits
In-Person Walk-ins
84
Admissions
₹570
Cost Per Lead
14.48x
ROAS
Landing Pages Built for Admissions, Not Just Traffic
Beyond advertising, Skyram Next helped shape conversion-friendly landing pages that clearly communicated course offerings, institute credibility, and inquiry pathways. The objective was to reduce drop-offs and turn high-intent visitors into qualified leads more efficiently.
Result Oriented Google Ad Campaign
Skyram Next builds data-driven Google Ad campaigns focused on competitor analysis, strategic keyword targeting, and continuous funnel optimization to improve the quality and conversion potential of every admission inquiry.
Ad Campaign – Configuration and Monitoring
Google Ads strategy of Skyram Next combines market intelligence, search intent analysis, and real-time funnel performance tracking to generate high-intent student inquiries with better conversion efficiency.
How We Did It
A data driven admissions strategy by Skyram Next focused on high intent parent acquisition, conversion optimization, and measurable enrolment growth.
Keyword Targeting
- High-intent search keywords
- Course-specific ad groups
- Branded + competitor terms
- Long-tail student queries
Audience & Geo
- Bengaluru radius targeting
- Age 17–28 demographic
- Interest-based audiences
- Remarketing campaigns
Landing & Conversion
- Dedicated course landing pages
- Lead form extensions
- Call extensions enabled
- WhatsApp integration
The Skyram Next Way: Built for Admissions, Not Just Impressions
Running ads is easy. Running ads that consistently bring qualified inquiries and convert them into enrolled students requires a different discipline entirely. Here’s how we approach every campaign, every time.
Data-Centric Campaign Architecture
We don’t guess your budget allocation but we engineer it. Before a single rupee is spent, we build the campaign structure around your intake targets, historical performance benchmarks, and course-level demand signals. Every keyword, every bid strategy, every ad group has a data rationale behind it.
Competition & Audience Intelligence
Every campaign begins with a deep audit of who your competitors are targeting, what they’re saying, and where the gaps are. We map the real audience by intent, geography, device behaviour, and search pattern so your ads reach students who are ready to decide, not just browse.
Weekly Funnel Reviews, Not Monthly Reports
Admissions cycles don’t wait. That’s why we review the full sales funnel; click to inquiry to walk-in to enrolment – every single week. Underperforming keywords get paused. High-intent audiences get scaled. Budgets shift to where conversions are actually happening
Client Success Team That Stays in the Room
You’ll never be passed to a ticketing system. Our client solution team speaks to you regularly, explais the numbers, and makes decisions with you. Your admissions goals are their KPIs too. Our team is passionate to work together to get success in every single project.
Read More of Our Success Stories
Real results from real clients — see how we’ve helped businesses grow.
Filled 144+ admissions through optimized full funnel performance campaigns
- 4,135 Admission Enquiries Generated
- Cost Per Lead (INR ₹344)
- Cost Per Admission (INR ₹9,903)
766K+ Organic Clicks Generated Through Strategic AEO & SEO Execution
- 29.5M+ Search Impressions
- Top-ranking 315+ keywords
- 633+ AI mentions
Filled 82+ admissions through optimized multi platform performance campaigns
- 2,788 Qualified Leads Generated
- CPL Maintained at ₹255
- 12.7x ROAS Achieved