By Skyram Technologies 
Mount Litera Zee School’s
Admissions Engine
Built For Scale
A performance marketing case study showing how Skyram Next combined Google Ads, Meta retargeting, landing page optimization, and weekly funnel analysis to drive measurable admission growth.
Mount Litera Zee School’s
Private School’s in Hyderabad
4135
Leads
144
Admissions
7.6X
ROAS
About the Client
Mount Litera Zee School is part of the nationally recognized Mount Litera Zee School network backed by the Zee Group, known for its structured K-12 learning methodology and focus on conceptual, student-centric education. Positioned within Pune’s highly competitive private school landscape, the institution had already established strong academic credibility, quality infrastructure, and a trusted reputation among parents seeking holistic school education.
However, in a market crowded with CBSE, ICSE, and international schools competing within narrow admission windows, visibility alone was not enough. The real challenge was building a performance driven digital acquisition system capable of reaching high intent parents at the right decision stage and converting that demand into confirmed admissions.
That is where Skyram Next stepped in; combining Google Ads, Meta retargeting, landing page optimization, and weekly funnel monitoring to create a scalable admissions growth engine focused on measurable enrolments, not just lead volume.
Key Points To Consider
Industry : K-12 School EducationCampaign Type : Google Ads + Meta RetargetingTarget Audience : Parents Across PuneObjective : High Intent Admission Lead GenerationGoogle and AI Search Visibility Objectives
Mount Litera Zee School already had strong brand recognition. However, the challenge was not awareness; it was converting high intent parent interest into confirmed admissions within a highly competitive K-12 landscape.
The objective for Skyram Next was to build a full funnel admissions strategy capable of reaching parents actively searching for schools during the decision stage, while improving enquiry quality, conversion efficiency, and admission outcomes. Google Ads campaigns were structured around admission intent, geographic targeting, and parent search behaviour, while Meta remarketing was used strategically to re-engage website visitors and incomplete enquiries before competing schools could capture them.
The Challenge
- K-12 market is highly competitive across CBSE, ICSE, and international schools
- Generic school related keywords generated low intent parent enquiries
- No structured lead qualification or funnel tracking system existed
- Website visitors and incomplete enquiries were being lost without remarketing
- Landing pages lacked strong parent focused messaging and conversion clarity
- Short admission windows increased pressure on CPL and conversion efficiency
The Solution
- Built high intent Google Search campaigns targeting admission stage parent behaviour
- Structured campaigns around location, curriculum, and enquiry intent segmentation
- Implemented aggressive negative keyword filtering to reduce irrelevant traffic
- Used Meta remarketing to re engage warm audiences and incomplete lead submissions
- Developed conversion focused landing experiences with trust signals and simplified enquiry flow
- Conducted weekly funnel reviews with budget optimization based on real admission performance
Building A Scalable
Admissions Engine
Results
4135
Total Leads
1281
Valid Lead No
320
School Visit No
144
Admissions
Rs 344
Cost Per Lead
7.6x
ROAS
Landing Page Strategy Built Around Parent Decision Making
Skyram Next guided the structure and optimization of admission landing pages to better address parent concerns, highlight school credibility, and simplify the enquiry experience. The objective was to create a more conversion friendly journey for admission ready visitors.
Full Funnel Campaign Monitoring & Optimization
Skyram Next closely monitored every stage of the admissions funnel; from search impressions, clicks, landing page engagement, enquiry submissions, and call interactions to admission intent and conversion quality. Google Ads and Meta campaigns were continuously optimized based on real parent behaviour, competitor movement, keyword performance, and funnel drop off analysis to improve enquiry quality and maximize admission outcomes.
How We Did It
A full funnel admissions strategy designed to capture high intent parent enquiries, improve conversion efficiency, and maximize confirmed student enrolments in competitive K-12 education market.
Intent Driven Search Campaigns
- Admission focused keyword targeting by parent search intent
- Geo targeted campaigns across catchment areas
- Competitor school keyword targeting during parent consideration stage
- Aggressive negative keyword filtering to reduce irrelevant traffic
Meta Retargeting & Audience Re Engagement
- Meta campaigns focused on warm audience remarketing
- Retargeting website visitors and incomplete enquiry submissions
- Sequential ad journeys aligned with parent decision making stages
- Continuous audience optimization based on engagement behaviour
Conversion Focused Admissions Funnel
- Strategic consultation for parent focused landing page structure
- Multi CTA enquiry flow with forms, calls, and WhatsApp actions
- Lead quality monitoring to prioritize admission ready enquiries
- Weekly funnel reviews and campaign optimization based on actual admissions data
The Skyram Next Way: Built for Admissions, Not Just Leads
Generating school enquiries is easy. Building a system that consistently converts high intent parents into confirmed admissions requires deeper funnel understanding, continuous optimization, and real performance accountability. Here’s how Skyram Next approached the MLZS Pune admissions campaign.
Intent Focused Campaign Architecture
Every campaign was structured around parent admission intent, catchment geography, curriculum preferences, and real search behaviour. Instead of broad traffic generation, Skyram Next engineered campaign layers designed to attract decision stage parents actively evaluating schools in Pune.
Parent Journey & Audience Intelligence
The strategy extended beyond Google Search. Parent behaviour across website visits, partial form submissions, landing page engagement, and repeat interactions was monitored closely through Meta retargeting and audience analysis. This helped keep MLZS visible throughout the parent decision journey instead of losing warm prospects to competing schools.
Weekly Funnel Reviews & Continuous Optimization
Admissions campaigns cannot operate on static monthly reporting cycles. Skyram Next continuously reviewed the complete funnel; from clicks and enquiries to walk ins and confirmed admissions;allowing budgets, keywords, audiences, and campaign priorities to be adjusted dynamically based on actual conversion performance.
Client Solutions Team That Works Alongside You
The admissions and marketing teams remained closely aligned throughout the campaign. Regular strategic discussions, performance reviews, enquiry quality monitoring, and admission trend analysis ensured that optimization decisions were always connected to real enrolment goals rather than vanity metrics alone.
Read More of Our Success Stories
Real results from real clients — see how we’ve helped businesses grow.
Filled 85+ seats in an admission cycle with optimized marketing spend
- 84 Admissions Generated
- Cost Per Admission (INR 5,524)
- Time To Result (5 Months)
766K+ Organic Clicks Generated Through Strategic AEO & SEO Execution
- 29.5M+ Search Impressions
- Top-ranking 315+ keywords
- 633+ AI mentions
Filled 82+ admissions through optimized multi platform performance campaigns
- 2,788 Qualified Leads Generated
- CPL Maintained at ₹255
- 12.7x ROAS Achieved